UTM ParametersBest practicesUTM parameters: naming conventions that survive a year of campaigns
Five tracking parameters, one rulebook and a small script that enforces it, so 'Email', 'email' and 'e-mail' stop appearing as three different channels.
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UTM ParametersBest practicesFive tracking parameters, one rulebook and a small script that enforces it, so 'Email', 'email' and 'e-mail' stop appearing as three different channels.