jordan_lee0 views
Our campaign report has Spring_Sale, spring-sale, springsale and spring sale as four different campaigns. Three people create links. What conventions or process actually work?
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Accepted answer
Four spellings of one campaign is the usual symptom of having no written rule. What works in practice is boring:
utm_source and utm_medium (for example newsletter, email; facebook, paid-social) and a pattern for utm_campaign.Spring_Sale and spring-sale as different values.The article UTM parameters: naming conventions that survive a year of campaigns has a ready-made pattern and a spreadsheet layout.
Lowercase plus a builder sheet is what we did. The old campaigns stay split, but from now on the report is clean.
We also added a column for the date and the owner to the sheet, so when a link looks odd in six months you can ask the person who made it.