AttributionExplainerAttribution models explained: who gets the credit for a sale?
First click, last click, linear, time decay and position-based, applied to one customer journey so you can see exactly how much each model changes the answer.
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What something is, why it works the way it does, and when it matters.
AttributionExplainerFirst click, last click, linear, time decay and position-based, applied to one customer journey so you can see exactly how much each model changes the answer.