Our campaign report has Spring_Sale, spring-sale, springsale and spring sale as four different campaigns. Three people create links. What conventions or process actually work?
For last month GA4 reports noticeably fewer purchases than the orders table in our shop's database. Revenue is also lower. Should the two match exactly? How would I find out where…
I keep reading that you should write the measurement plan first. In practice I mostly see tracking added when someone asks for a report. Do you actually write one? What does it…