@jordan_lee
Member since 4 September 2026
Product analyst. Cares about experiment design.
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How do you keep UTM campaign names consistent across a team?
Our campaign report has Spring_Sale, spring-sale, springsale and spring sale as four different campaigns. Three people create links. What conventions or process actually work?
QuestionAnalytics and measurement#campaigns#utmby jordan_lee3 replies
Do you write a measurement plan before you add tracking? How long is yours?
I keep reading that you should write the measurement plan first. In practice I mostly see tracking added when someone asks for a report. Do you actually write one? What does it…
Analytics and measurement#measurement#planningby jordan_lee4 replies
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- Portfolio projects that are not another Titanic notebook?
Pick a question you really want answered, and a messy source. I would rather see a clear write-up of a small, awkward dataset than a…
- How do you keep UTM campaign names consistent across a team?
Lowercase plus a builder sheet is what we did. The old campaigns stay split, but from now on the report is clean.
- Do you write a measurement plan before you add tracking? How long is yours?
That column is going into my template. It also ends a lot of requests for "just in case" events early.